For over 20 years, Brenna has lead Sustena in working with businesses in tech-enabled services, healthcare, SaaS and enterprise technology as well as many private equity firms and their portfolio companies.
To specialize and grow the firm, Brenna’s deep expertise in working with private equity firms has been a driving force for the business. Her Brand Development Playbook has become an essential focus for B2B portfolio companies’ growth strategy. Today the firm is one of the first calls a private equity’s value creation team will make as they work to maximize their investments’ enterprise value. Whether it’s a merger, acquisition, roll-up or corporate carve-out, Brenna is an expert in defining what makes companies different and building a clear, concise and unified story that will position the investment for near-term growth, and ultimately a successful exit.
As a practitioner, Brenna has been instrumental in collaborating with senior executives to reshape, re-position and deploy existing brands as well as invent, position, and create new ones. Today she leads her talented team in working with both game-changing mid-market companies and leading enterprises, such as Accenture, DXC Technology, Genpact, Hewitt, and Mercer. She also continues to cultivate the firm’s private equity ecosystem which includes firms like Accretive LLC, Altaris Capital, Baird Capital, Carrick Capital Partners, Frontier Growth, General Atlantic Partners, Health Enterprise Partners, LLR, Marlin Equity Partners, Pritzker Group, Summit Partners and Warburg Pincus.
With a love of travel, Brenna and her husband split their time between NYC and South Florida. They are also avid sailors traversing the US East Coast, Bahamas, and Caribbean on their beloved boat “Dazzle”.